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CONCEPT 

The “KIDS” concept aims to honor those who have made a conscious decision to positively inspire others to be all they can be through fashion and other cultural aspects . No mater where you were raised as a kid those childhood memories and influences have molded you into who you are today and will become tomorrow. The City specific “KIDS” garments are badges of homage to those who wear them, giving props to the city blocks and neighborhoods in which they grew up..

CREED

I am a “CHICAGO KID”. I am a proud product of my experiences growing up on the city blocks of CHICAGO . I have decided to overcome the challenges that often plague our cities  urban areas. I choose to better my community by bettering myself and those around me. I wear this garment as a badge of homage ,honor and as a representation of my PHLI..

 


THE NEW ...